SONAX Application Path "Super Soft"

The history of SONAX dates back to 1903. At that time, Franz Hoffmann, the silica, an extremely fine mineral used in household polishes, won - in Neuburg on the Danube. Franz Hoffmann started producing personal care products after the Second World War. The "Sona" brand was mainly used for household silver polishes; for car care products, an "X" was added as a synonym for wax - "SONAX" was born.

With the German economic miracle came the breakthrough for SONAX car care products. From the mid-1960s, SONAX supplied the first fully automatic car washes with high-quality cleaning and care products. At the same time, the manual car care program was continuously developed. More and more people proudly offered themselves a private car. On Saturday, the car was ritually washed, rarely by the gas station attendant but manually by the proud car owner. The demand for car care products increased strongly - and that is how the success of the SONAX brand was born.

Today, SONAX continuously works to make good products even better. Continuous innovation activities are constantly focusing the attention of the markets on SONAX products.